In the Context of Brand Selection, Decision-Making Based on Habit

question 27

Multiple Choice

In the context of brand selection, decision-making based on habit decreases:

• A) operant conditioning.
• B) brand loyalty.
• C) classical conditioning.
• D) risk.
• E) repeat purchase.

---

Definitions:

Nonsterile Member

An individual or component within a medical or surgical procedure that has not been sterilized, possibly posing a risk of infection.

Sponge Count

It's a safety protocol in surgeries to ensure no surgical sponges are left inside a patient's body by counting all sponges before and after the procedure.

Scrub Nurse

A nursing professional who assists in surgical procedures within the sterile field, responsible for managing surgical instruments and maintaining asepsis.

Preoperative Management

The care and preparations undertaken before a surgical procedure to ensure the best possible outcome for the patient.