Brand Loyalty Is

question 24

Multiple Choice

Brand loyalty is:

• A) the optimization of consumer utility through brand image.
• B) the repeat purchase of a brand because of habit.
• C) a reduction of cognitive processes through low-effort brand retrieval.
• D) a commitment to two or more brands that consumers purchase repeatedly.
• E) the repeat purchase of a brand because of a conscious evaluation.

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Definitions:

Pleasure Principle

A psychoanalytic concept that describes the driving force behind human behavior to seek pleasure and avoid pain.

Psychoanalytic Researchers

Individuals who study the unconscious mind and the theoretical framework developed by Sigmund Freud to understand human behavior and cognition.

Recurrent Dreams

Recurrent dreams are repeated dreams that can be exactly the same each time or have slight variations, often reflecting unresolved conflicts or stressors in one’s waking life.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.