Examlex
Discuss the role of the representativeness heuristic in consumers' decision-making.
Likelihood of Outcome
The probability or chance that a specific outcome will occur out of a set of possible outcomes.
Personal Estimate
An individual's judgment or assessment of something, often based on personal experiences or perceptions.
Representativeness Heuristic
A cognitive bias in which an individual categorizes a situation based on how similar it is to a typical case from one's experiences, potentially leading to errors in judgment.
Byron
A reference to Lord Byron, a British Romantic poet known for his flamboyant lifestyle and works such as "Don Juan" and "Childe Harold's Pilgrimage."
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