When Consumers Aid Their Judgments by Inferring That Brands with More

question 15

Multiple Choice

When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.

• A) support arguments
• B) persuasive arguments
• C) attributions
• D) counterarguments
• E) heuristics

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Definitions:

Neuroplasticity

The ability of the brain to form and reorganize synaptic connections, especially in response to learning or after injury.

Stroke

A medical condition that occurs when the blood supply to part of the brain is interrupted or reduced, preventing brain tissue from receiving oxygen and nutrients.

Right Hand

Refers to the dominant hand for the majority of people, associated with manual tasks and activities requiring precision.

Motor Cortex

The area of the cerebral cortex responsible for planning, controlling, and executing voluntary movements.