Walkane Juices Is Planning to Launch a Line of Flavored

question 61

Multiple Choice

Walkane Juices is planning to launch a line of flavored beverages. It encourages consumers to take a "$1,000,000 Taste Challenge." According to the challenge, every consumer who is able to identify the flavor with just a sip of the beverage has a chance to win a holiday. In this scenario, Walkane Juices is an underdog which is trying to:

• A) block consumers from being exposed to evidence.
• B) increase ambiguous information.
• C) use promotions to get consumers to try the brand.
• D) avoid comparisons with the market leader.
• E) maximize post-decision dissonance.

---

Definitions:

Animal Type Phobia

A type of specific phobia involving an intense, irrational fear of certain animals.

Observational Learning

A learning process through which behaviors are acquired by watching and imitating others.

Classical Conditioning

Form of learning in which a neutral stimulus becomes associated with a stimulus that naturally elicits a response, thereby making the neutral stimulus itself sufficient to elicit the same response.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.