Which of the Following Statements Is True of Satisfied Customers

question 67

Multiple Choice

Which of the following statements is true of satisfied customers?

• A) They are not willing to pay high prices.
• B) They cannot remain brand loyal for long.
• C) They do not share information with other consumers.
• D) They can be retained easily by marketers.
• E) They can be easily attracted to competitive brands.

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Definitions:

Validity

The extent to which a test or instrument measures what it claims to measure accurately.

Expensive

Something that requires a high cost or a large amount of resources to obtain.

Factor Analysis

A statistical technique used to identify underlying variables, or factors, that explain the pattern of correlations among various measures.

Woodworth Personality Data Sheet

One of the earliest self-report inventories developed to assess psychological traits, particularly in the context of soldiers during World War I.