Which of the Following Is a Difference Between Equity Theory

question 50

Multiple Choice

Which of the following is a difference between equity theory and the disconfirmation paradigm?

• A) Equity theory is used for positive evaluations of a product where the customer is satisfied, whereas disconfirmation paradigm is used to identify negative features of a product that dissatisfies consumers.
• B) Equity theory concerns the nature of exchanges between competitive marketers and their perceptions, whereas disconfirmation paradigm concerns the nature of exchanges between individuals and their perceptions.
• C) Equity theory focuses on the consumer's inputs and outputs versus those of others, whereas the disconfirmation paradigm focuses on the consumer's predictions and experiences.
• D) Equity theory occurs when there is a discrepancy between consumers' prior expectations and the product's actual performance, whereas disconfirmation paradigm occurs when consumers achieve satisfaction levels higher than expected.
• E) Equity theory deals with consumer satisfaction that is transaction specific, whereas disconfirmation paradigm deals with consumer satisfaction that is relation-specific.

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Definitions:

Management By Objectives (MBO)

A management strategy where employees set objectives in alignment with company goals to improve performance and participation.

Personal Development

Personal development involves activities that improve self-awareness, develop talents, and enhance quality of life and career prospects.

Improvement

The process of making something better or more effective through changes or adjustments.

Delegate Routine

The practice of assigning regular and repetitive tasks to subordinates or team members.