Post-Decision Dissonance Can Influence Consumer Behavior Because It

question 41

Multiple Choice

Post-decision dissonance can influence consumer behavior because it:

• A) creates discomfort that the consumer would like to reduce.
• B) increases the ability of the consumer to process information.
• C) increases the recall ability of the consumer for product attributes.
• D) attracts customers who are habitual buyers of other brands.
• E) decreases motivation to process information about other brands.

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Definitions:

Big Five

A theory that proposes five main dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Personality Dimensions

The broad traits or attributes used to describe an individual's personality, often outlined in various psychological models, such as the Five-Factor Model.

Sensory Processes

The operations associated with receiving and processing sensory information from the environment.

Thematic Apperception Test

A projective psychological test where subjects articulate stories about ambiguous images, used to reveal their underlying motives, feelings, and personality traits.