Ned Was Confused About Which Computer to Buy

question 15

Multiple Choice

Ned was confused about which computer to buy. He finally purchases a Redhane computer. However, owing to his earlier confusion, he feels uneasy even after the purchase and hence seeks information from magazines and friends who are favorable to Redhane and unfavorable to other brands. In this scenario, Ned is probably trying to:

• A) increase brand awareness.
• B) reduce post-decision dissonance.
• C) decrease brand imaging for the other brands.
• D) enhance post-purchase regret.
• E) prevent confirmation bias.

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Definitions:

Null Hypotheses

A default hypothesis that there is no statistical significance in a set of given observations, essentially stating that any observed effect is due to chance.

Polychlorinated Biphenyl

Polychlorinated biphenyls (PCBs) are a group of man-made organic chemicals consisting of carbon, hydrogen, and chlorine atoms, known for their environmental toxicity and classification as persistent organic pollutants.

Gas Mileage

A measure of how many miles a vehicle can travel on a gallon of fuel.

Type I Error

An error that occurs in hypothesis testing when a true null hypothesis is incorrectly rejected.