Consumer Learning from Marketer-Controlled Information Is Often Limited Because

question 79

Multiple Choice

Consumer learning from marketer-controlled information is often limited because:

• A) of the lack in processing ability of consumers.
• B) consumers cannot relate it to their lives.
• C) it does not match consumer decision-making patterns.
• D) consumer memory retaining power is minimal.
• E) consumers perceive the message to be of low credibility.

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Definitions:

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and environment.

Moral Component

Aspects of behavior, thought, and emotion concerning ethics, values, and principles of right and wrong.

Psychodynamic Theories

A group of theories in psychology that emphasize the influence of the unconscious mind on behavior and are based on the ideas of Sigmund Freud.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.