People of the Same _____ Are Going Through Similar Life

question 74

Multiple Choice

People of the same _____ are going through similar life experiences and therefore share many common needs, which may lead to similar consumption patterns.

• A) age
• B) gender
• C) ethnicity
• D) subculture
• E) region

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Definitions:

Omnichannel Consumers

Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.

Big Data Analytics

The process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences, and other useful business information.

Consumer Trends

Patterns or behaviors in purchasing and consumption that are widely observed among consumers over a period.

Merchandising

The variety of activities involved in promoting the sale of products at retail, including display techniques, discount offers, and product placement.