Which of the Following Is True of Weak Ties

question 6

Multiple Choice

Which of the following is true of weak ties?

• A) Weak ties are most likely to form among members of primary reference groups.
• B) Marketers can turn weak ties into strong ones by using social influence.
• C) Weak ties are common within networks in which consumers are in frequent contact.
• D) Primary reference group members commonly have weak ties with each other.
• E) Word of mouth spreads more effectively among people with weak ties.

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