Way Wares Is a Health, Beauty, and Home Care Company

question 30

Multiple Choice

Way Wares is a health, beauty, and home care company. It targets individual customers as selling agents and rely on their friendships, social media contacts, and internal social groups for direct-selling efforts. This is best thought of as an example of marketers using weak ties to:

• A) identify new networks.
• B) foster interpersonal relationships among its customers.
• C) increase the influence of opinion leaders.
• D) build up distribution with large companies.
• E) sell within secondary reference groups.

---

Definitions:

Standardized Scale

A measurement tool that has been normed and validated across various populations to ensure consistency and reliability in assessing specific variables, such as psychological states or academic achievement.

Closing Phase

The final stage in a project, therapy, or procedure where activities are concluded and efforts are reviewed.

Client Goals

Objectives or outcomes that a client aims to achieve through therapeutic intervention, often set collaboratively with a therapist.

Global Issues

Problems and challenges that transcend national boundaries and require collaborative efforts for resolution, including climate change, poverty, and health crises.