Examlex
Discuss the types of reference groups that are the best targets for marketers.
Self-Description
A cognitive process in which individuals articulate their personal identity, characteristics, and perspectives.
Gender Stereotyping
The act of assigning expected behaviors, roles, or attributes to individuals solely based on their gender.
Gender Discrimination
Unfair or unequal treatment of individuals based on their gender, leading to disparities in opportunities, rights, and responsibilities.
Biological Approach
A way of looking at psychological issues by focusing on the physical and genetic bases of behavior and mental processes.
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