Associative Reference Groups Are Groups That

question 76

Multiple Choice

Associative reference groups are groups that:

• A) we give expert opinions to.
• B) we have no influence over.
• C) we admire and wish to be like.
• D) we do not wish to emulate.
• E) we actually belong to.

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Definitions:

Online Experiments

Research studies conducted over the internet, allowing for the collection of data from a broad geographic distribution of participants.

Diffusion

The method in which a new idea is shared across specific channels over a period among individuals within a social structure.

Internal Validity

The extent to which a research study accurately establishes a cause-effect relationship between the treatment and the observed outcome, minimizing the confounding variables.

Random Assignment

A method used in experiments where participants are allocated to different groups purely by chance, minimizing bias and equalizing other variables.