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Discuss How Personality Characteristics Affect Consumer Behavior

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Discuss how personality characteristics affect consumer behavior.


Definitions:

Horizontal Merger

A business strategy involving the combination of two or more companies at the same stage of production in the same or different industries.

Assimilation

The process by which new employees adjust and adapt to the norms, values, and culture of their workplace.

Integration

The process of combining different systems or processes in a manner that they function cohesively.

Deculturation

The process through which an individual or group loses their native cultural identity, often through prolonged contact with another culture.

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