Why Should Marketers Be Careful When Using Symbols and Language

question 51

Multiple Choice

Why should marketers be careful when using symbols and language in their advertisements to which teens can relate?

• A) Teens process information faster than older consumers.
• B) The symbols and language used become outdated quickly.
• C) Teens prefer short, snappy phrases to long-winded explanations.
• D) The quickly changing teen culture could make the message look uncool.
• E) All of these are correct.

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Definitions:

Process of Therapy

The broad sequence of steps or stages through which therapy occurs, from assessment and diagnosis to intervention and evaluation.

Climate

The average weather conditions of a particular area over a long period, including temperature, precipitation, humidity, and wind patterns.

Therapeutic Efficacy

Therapeutic efficacy refers to the ability of a treatment or drug to provide a beneficial effect (medical improvement or cure) on the disease or condition being treated.

Therapeutic Efficacy

The ability of a treatment to produce a beneficial result under ideal conditions.