Which of the Following Best Describes Gen Xers' Consumer Behavior

question 52

Multiple Choice

Which of the following best describes Gen Xers' consumer behavior?

• A) They like to take time to research products and customize them to their own taste.
• B) They are accustomed to shopping in stores and online.
• C) They are cynical about obvious marketing techniques.
• D) They notice advertising messages that appeal to nostalgia for their younger days.
• E) All of these are correct.

---

Definitions:

Basilar Membranes

A key structural element within the cochlea of the inner ear, it plays a crucial role in the mechanical to neural transduction of sound.

Frequency Theory

A theory in the field of psychology, explaining how the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, allowing us to sense its pitch.

Place Theory

The theory of hearing that holds that each individual pitch a person hears is determined by the particular location along the basilar membrane of the cochlea that vibrates the most.

Volley Principle

A theory in hearing that suggests groups of auditory neurons respond to a sound by firing action potentials slightly out of phase with each other, allowing for the perception of sounds up to 5000 Hz.