The Benefit of Cluster Analysis Is That It Allows Marketers

question 63

Multiple Choice

The benefit of cluster analysis is that it allows marketers to:

• A) increase the ability of consumers to process information.
• B) change the decision-making processes of consumers.
• C) segment and target consumers more effectively.
• D) reach a wider area of consumers using advertising.
• E) encourage consumers to rely on their own judgment.

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Definitions:

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Self-administered Questionnaires

Surveys or questionnaires that individuals complete on their own without interviewer guidance or interference.

Face-to-face Interviews

A method of quantitative or qualitative research where questions are asked directly to respondents in person, facilitating immediate and personalized responses.

Stamped Self-addressed Envelope

An envelope with the sender's name and address on it, provided with postage, and used for the purpose of receiving a reply or document.