Which of the Following Is a Characteristic of Asian American

question 23

Multiple Choice

Which of the following is a characteristic of Asian American consumers?

• A) Research suggests that they are more open to Web and mobile ads than the overall U.S. population.
• B) They have more positive attitudes toward ads than do other ethnic consumer groups.
• C) Messages delivered to them in their native language are more effective than messages in English.
• D) Many Asian Americans prefer prestigious or nationally advertised brands.
• E) They tend to react positively to ads using spokespeople from any ethnic group.

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Definitions:

Embellish Information

The act of adding false or exaggerated details to information to make it appear more impressive or significant.

Minimum Specifications

The least or lowest level of requirements, standards, or qualifications considered acceptable for a task, job, product, or service.

Foreign Qualifications

Education, skills, or certifications obtained from institutions outside the domestically recognized system, often evaluated for equivalency or acceptance.

Overqualified

A term used to describe an individual whose education, experience, or skills exceed the requirements of a job position.