In the Context of the Gender Differences in Consumption and Acquisition

question 80

Multiple Choice

In the context of the gender differences in consumption and acquisition behavior, women are more likely to:

• A) be consistent in their images of automobiles.
• B) be sensitive to personally relevant information.
• C) have shared brand stereotypes for fashion goods.
• D) feel enthusiastic and strong during consumption.
• E) see shopping merely as a way of acquiring goods.

---

Definitions:

Shame

A feeling resulting from the violation of a social norm.

Ethical Subjectivist

The belief that moral judgments are statements of one's feelings or attitudes, and therefore, are neither true nor false.

Right

Morally good, justified, or acceptable; also refers to a legal entitlement or privilege.

Emotional Component

The aspect of a situation, experience, or decision-making process that is related to feelings, emotions, and affective states.