Kartheiser Inc

question 85

Multiple Choice

Kartheiser Inc. makes the effort to use Hispanic actors who speak in both Spanish and English in its ads that target these consumers. The company wants to be able to communicate better with its target audience. The Hispanic community reacts positively toward Kartheiser Inc.'s marketing strategy. This scenario is an example of a company using _____ to appeal to a target market.

• A) multicultural marketing
• B) ethnocentric marketing
• C) ethnic stereotypes
• D) the accommodation theory
• E) the construal level theory

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Definitions:

Irregular Pulse

A heartbeat rhythm that varies or deviates from the normal sequence of the heart's beats.

Eardrops

Medicated solutions applied in the ear canal to treat infections, relieve pain, or soften earwax.

Room Temperature

The temperature prevailing in a work, living, or storage room typically considered comfortable for humans, roughly about 20 to 22 degrees Celsius (68 to 72 degrees Fahrenheit).

Pinna

The visible part of the ear located outside the head, which functions to collect and direct sound waves into the ear canal.