Cluster Analysis Is Based on the Principle That

question 2

Multiple Choice

Cluster analysis is based on the principle that:

• A) social class has a negligible impact on consumer behavior.
• B) consumers in the same neighborhood tend to buy the same products and services.
• C) ethnicity exerts a weak influence on the shopping behavior of consumers for products and services.
• D) gender plays a major role in influencing the shopping behavior of consumers.
• E) boomer parents and their adult children share many common characteristics.

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Definitions:

ISO Certification

A certification that indicates compliance with international standards developed by the International Organization for Standardization.

Consistently Performed

Actions or tasks carried out with uniformity and reliability over a period, ensuring stability and predictability in outcomes.

Internal Customers

Refers to individuals or departments within an organization that rely on the support or services of another unit to fulfill their job duties.

Within The Organization

Pertaining to actions, processes, or relationships that occur internally in a company or an institution.