The Benefit of Cluster Analysis Is That It Allows Marketers

question 63

Multiple Choice

The benefit of cluster analysis is that it allows marketers to:

• A) increase the ability of consumers to process information.
• B) change the decision-making processes of consumers.
• C) segment and target consumers more effectively.
• D) reach a wider area of consumers using advertising.
• E) encourage consumers to rely on their own judgment.

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Definitions:

Research Questions

Specific questions that a study seeks to answer, guiding the direction and focus of the research.

Double-Blind Study

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in research results.

Experimental Design

A procedure in research for testing hypotheses where one or more variables are manipulated to determine their effect on a dependent variable.

Independent Variable

The variable in an experiment that is manipulated by the researcher to examine its effect on the dependent variable.