In the Context of Targeting Ethnic Groups, African American Consumers

question 7

Multiple Choice

In the context of targeting ethnic groups, African American consumers are:

• A) less likely to believe that diversity in advertising is important.
• B) more likely to have positive attitudes toward advertisements.
• C) less likely to respond to messages targeted specifically toward them.
• D) more likely to trust brands that are not advertised on the Internet or through mobile ads.
• E) less likely to positively evaluate advertisements made within their ethnic group.

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Definitions:

Financial Capital Maintenance

A concept where profit is only recognized if the financial amount of a company's net assets at the end of the period exceeds the financial amount at the beginning, excluding any distributions to, or contributions from, owners during the period.

Net Income

The amount of earnings left over after all expenses, including taxes and cost of goods sold, have been subtracted from total revenue, indicating the financial success or profitability of a company over a specified period.

Extraordinary Items

Events and transactions that are distinguished by their unusual nature and by the infrequency of their occurrence, significantly impacting a company's financial position.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the IFRS Foundation and the International Accounting Standards Board to ensure global consistency and transparency in financial reporting.