Which of the Following Statements Is True of Measuring Values

question 72

Multiple Choice

Which of the following statements is true of measuring values?

• A) Marketers directly assess values by using the means-end chain analysis.
• B) Consumers' response to a values questionnaire is the most accurate way of measuring values.
• C) The least obtrusive way to measure values is to make inferences based on a culture's milieu.
• D) Values are often easy to measure.
• E) Advertising is the least effective indicator of values.

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Definitions:

Project AAR

The Average Annual Return of a project, calculated by dividing the total return by the number of years.

Accepted

Recognized as valid, suitable, or conforming to a standard or requirement.

Managers

Individuals or groups responsible for directing and overseeing the operations and strategies of a business or part of a business.