Discuss the Characteristics of the Eight Consumer Segments Identified by VALS

question 22

Essay

Discuss the characteristics of the eight consumer segments identified by VALS framework, formerly known as Values and Lifestyles.

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Definitions:

Order-Takers

Sales personnel whose primary role is to facilitate transactions by taking orders from customers rather than actively seeking new sales.

Order-Getters

Sales personnel whose primary responsibilities are to generate customer interest, make sales, and establish and maintain relationships with new and existing customers.

Positive Attitude

A mindset characterized by optimism and constructive thinking, often leading to improved outcomes in personal and professional endeavors.

Sales Performance

The measurement of sales activities effectiveness, often evaluated against sales targets or goals.