A Discontinuous Innovation Is Defined As

question 23

Multiple Choice

A discontinuous innovation is defined as:

• A) a product that pushes all similar products out of the market.
• B) a product that disrupts consumers' lives.
• C) a product that disrupts a firm's marketing operations.
• D) a product that is so new that we have never known anything like it before.
• E) a product that has new social meanings carried by its use and ownership.

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Definitions:

Special Incentives

Additional rewards or benefits offered to motivate or encourage a specific action or behavior from customers or employees.

Value Cocreation

Value cocreation is a business strategy that emphasizes the involvement of customers, suppliers, and other stakeholders in the development process of products or services, leading to enhanced value for all parties.

Production-oriented Era

A period in business history when the focus was on production efficiency and product capabilities rather than on understanding the needs and preferences of consumers.

Sales-oriented Era

A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.