When Consumers Who Are Involved in Two Cultures and Are

question 7

Multiple Choice

When consumers who are involved in two cultures and are fluent in two languages are exposed to an ad in one of the languages they know, the aspects of their self-concepts that relate to that language's cultural background are activated. This phenomena is called _____.

• A) affective realism
• B) cognitive inference
• C) global recognition
• D) phonetic intelligence
• E) frame switching

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Definitions:

Psychological Research

The scientific study of the human mind and behavior, encompassing a wide range of topics from cognitive processes to social interactions.

Ethic Of Caring

A moral theory emphasizing the importance of interpersonal relationships and compassion in ethical decision-making.

Traditional Ethics

A branch of moral philosophy that focuses on the ideas and practices of right and wrong behavior, deeply rooted in historical and cultural norms.

Rules

Explicit or understood regulations or principles governing conduct within a particular activity or sphere.