Which of the Following Statements Is True of Consumers Who

question 9

Multiple Choice

Which of the following statements is true of consumers who are highly attached to a brand?

• A) They are content with the oldest models of their favorite brand.
• B) They work as their favorite brand's paid salesforce.
• C) They are less likely to talk about their favorite brand.
• D) They are least likely to forgive their favorite brand's minor mishaps.
• E) They serve as brand ambassadors of their favorite brand.

---

Definitions:

Autonomy

The capacity to make an informed, uncoerced decision independently or the state of being self-governing.

Intimacy

Intimacy is defined as a close and often affectionate or loving personal connection with another individual or group.

Amygdala

A part of the brain's limbic system involved in processing emotions, especially fear and pleasure.

Late Adulthood

A stage in the human life span typically characterized by retirement, aging, and facing issues related to mortality and legacy.