Which of the Following Statements Is True of Marketing Ethics

question 51

Multiple Choice

Which of the following statements is true of marketing ethics?

• A) ​They are not adopted by companies and industry groups.
• B) They cannot be promoted in a firm's ads.​
• C) They are informal ethical codes of conduct.
• D) They apply to relationships with customers.
• E) They do not apply to relationships with employees, managers, suppliers, and other stakeholders.

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Definitions:

Comparative Rating

A method for assessing or rating two or more items by comparing them directly to each other in terms of their relative performance or quality.

Behavioral Measure

Quantitative assessment of actions or reactions of subjects, often used in psychological and behavioral research.

Scattered

Dispersed or spread out over a wide area.

Beginning

The initial stage or starting point of an event, process, or time period.