Why Should Marketers Be Careful When Using Symbols and Language

question 51

Multiple Choice

Why should marketers be careful when using symbols and language in their advertisements to which teens can relate?

• A) Teens process information faster than older consumers.
• B) The symbols and language used become outdated quickly.
• C) Teens prefer short, snappy phrases to long-winded explanations.
• D) The quickly changing teen culture could make the message look uncool.
• E) All of these are correct.

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Definitions:

Power-oriented Characteristics

Traits or behaviors displayed by individuals that focus on gaining or maintaining influence or control over others.

David McClelland

A psychologist known for his work on motivation theory, specifically related to the needs for achievement, power, and affiliation.

Distributive Justice

A concept in social psychology and ethics that concerns the fair allocation of resources among members of a community, focusing on outcomes that are perceived as equitable and just.

Ethical

Pertaining to or dealing with morals or the principles of morality; concerning right and wrong behavior.