Which of the Following Happens When Children Are Exposed to Advertisements

question 17

Multiple Choice

Which of the following happens when children are exposed to advertisements?

• A) Exposure to ads often prompts children to step up requests to parents about buying products.
• B) Youngsters, particularly those under seven years, are able to distinguish between an ad and a TV program.
• C) Ads teach children to become less materialistic.
• D) Children accurately understand that the purpose of an ad is to sell them something.
• E) Exposure to ads helps children in understanding the persuasive intent better than the informational intent.

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Definitions:

Sometimes-Opponent-Process Theory

A theory suggesting that emotional reactions to a stimulus are followed by opposite emotional reactions under certain conditions.

Conditioning Measures

Techniques and methods used in behavioral psychology to learn or instill new behaviours or responses in an organism through reinforcement or punishment.

Backward Conditioning

A process in classical conditioning where the unconditioned stimulus (US) is presented before the conditioned stimulus (CS), often leading to less effective learning.

CS

Conditional Stimulus; a previously neutral stimulus that, after being paired with an unconditioned stimulus, begins to elicit a conditioned response.