To Address the Problem of Young Children Confusing Program and Ad

question 14

Multiple Choice

To address the problem of young children confusing program and ad content, both the Federal Trade Commission and the Federal Communications Commission have recommended that:

• A) ads promote unrealistic expectations about what products can do.
• B) ads should be longer than programs.
• C) television stations use a separator between the program and the ad.
• D) television stations should not air ads within programs.
• E) ads and programs do not contain any serious informational intent.

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Definitions:

Neuroticism

One of the five major personality traits, characterized by anxiety, moodiness, worry, envy, and jealousy.

Trait Approach

A perspective in psychology that focuses on the identification and measurement of specific personality traits in order to understand human behavior.

Psychodynamic

Pertains to a psychological approach that emphasizes unconscious psychological processes (for example, wishes and fears of which we're not fully aware), and contends that childhood experiences are crucial in shaping adult personality.

Social Cognitive

Pertaining to the understanding and application of how thoughts, beliefs, and cognitive processes influence social behavior and learning.