Which of the Following Statements Is True of Pricing Strategies

question 77

Multiple Choice

Which of the following statements is true of pricing strategies that influence food purchases?

• A) A small decrease in price for unhealthy food will lead to a large increase in its demand.
• B) Larger-sized products offered at a value price will not appeal to consumers who want to save money.
• C) A small reduction in price for healthy food will lead to a large drop in its demand.
• D) Larger-sized products offered at a value price will appeal to consumers with health goals.
• E) Consumers exhibit more price sensitivity when prices rise on unhealthy foods.

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Definitions:

Social Audit

An evaluation of a company's social responsibility and its impact on society and the environment.

Cause Marketing

A marketing strategy where a non-profit entity and a for-profit company collaborate for shared advantages.

Charitable Contributions

Voluntary donations made by individuals or organizations to nonprofit entities as a form of social responsibility.

Green Marketing

The promotion of environmentally friendly products and practices to gain a competitive edge in the market.