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What Are the Key Components of Marketing as Defined by the American

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Essay

What are the key components of marketing as defined by the American Marketing Association?


Definitions:

Audience Size

Refers to the number of individuals targeted or reached by a particular form of media or marketing campaign.

Social Media Metrics

Quantitative measures used to gauge performance, engagement, and success of social media activities.

Volume Of Mentions

A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.

Positive ROI

A return on investment that is greater than the initial cost, indicating a financial gain from the investment.

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