Examlex
What are the key components of marketing as defined by the American Marketing Association?
Audience Size
Refers to the number of individuals targeted or reached by a particular form of media or marketing campaign.
Social Media Metrics
Quantitative measures used to gauge performance, engagement, and success of social media activities.
Volume Of Mentions
A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.
Positive ROI
A return on investment that is greater than the initial cost, indicating a financial gain from the investment.
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