Marketing Has Changed from a Static Set of Four Ps

question 12

True/False

Marketing has changed from a static set of four Ps to a set of processes that engage marketing professionals as well as many others in the organization.

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Definitions:

Evaluations

Systematic assessments of the value, quality, or performance of an individual, object, or concept, often based on criteria or standards.

Arousal

is a state of heightened physiological activity, involving the nervous system, with various potential causes from excitement to fear.

Product Involvement

The level of a consumer's interest in and emotional attachment to a product, affecting their purchasing decisions and loyalty.

Mass Customization

A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.