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A Value Proposition Is an Extensive,in-Depth Explanation of a Firm's

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A value proposition is an extensive,in-depth explanation of a firm's benefits.


Definitions:

Kitty Genovese Case

A murder case that became famous for purportedly demonstrating bystander apathy, leading to research on the "bystander effect."

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Group Polarization

The tendency for group members' opinions to become more extreme (either stronger or weaker) after group discussions.

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

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