_____ Help Guide and Motivate a Company's Employees and Give

question 120

Short Answer

_____ help guide and motivate a company's employees and give its managers reference points for evaluating the firm's marketing actions.

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Definitions:

Budgeted Sales

Projected revenue from goods or services sold, as estimated during a company's budgeting process.

Manufacturing Overhead Budget

An estimation of all manufacturing costs excluding direct materials and direct labor, planned for a specific period.

Direct Labor-Hour

A measure of the amount of time, typically in hours, that direct labor work directly on producing goods.

Budgeted Overhead

An estimate of all costs associated with production that are not direct labor or direct materials costs, projected for a specific period.