_____ Refers to an Approach to Offerings That Integrates the Physical

question 117

Multiple Choice

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

• A)Product oriented
• B)Market oriented
• C)Service-dominant
• D)Product-dominant
• E)Service-oriented

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Dependent Variable

In an experiment, the variable that is measured to determine how it was affected by the manipulation of the independent variable.

Independent Variable

The variable in an experiment that is manipulated to observe its effect on the dependent variable.

Experimental Group

A group in a scientific study that receives the intervention or treatment being tested.