The Boston Consulting Group Matrix Evaluates Each of Its Strategic

question 69

Multiple Choice

The Boston Consulting Group matrix evaluates each of its strategic business units based on how fast the unit is growing compared to the industry in which it competes and:

• A)how much revenue the unit is forecasted to gross.
• B)how the unit's share of the market compares to the market share of its competitors.
• C)how the unit's competitors market their products.
• D)how much advertising will cost the unit.
• E)how many strengths and opportunities were in the unit's SWOT analysis.

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Definitions:

International Market

A market that encompasses the trading of goods, services, technology, capital, and/or knowledge across national borders.

Trademarks

Legally registered symbols, names, or expressions used exclusively by a company to represent their products or services.

Own Competition

A strategy where a company competes with its own products in the market to cater to different customer needs or market segments.

Licensee

An individual or entity that has been granted legal permission by a licensor to use, produce, or sell someone else's product, technology, or intellectual property.