Examlex
Which of the following refers to a product with a low growth and low market share?
Personalized
Tailored or customized to meet the specific needs or preferences of an individual.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
AIDA
An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
Rational Appeals
Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.
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