Often,two or More Channel Members Will Work Together to Promote

question 40

Multiple Choice

Often,two or more channel members will work together to promote a product to:

• A)retailers; manufacturers; consumers.
• B)retailers; purchasing agents; manufacturers.
• C)manufacturers; purchasing agents; consumers.
• D)retailers; purchasing agents; consumers.
• E)manufacturers; promoters; consumers.

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Definitions:

Vicarious Conditioning

A form of learning in which the learner acquires a conditioned response merely by observing another participant being conditioned.

Insight Learning

A form of problem-solving that occurs when a solution is suddenly realized after a period of contemplation, often without the trial-and-error processes associated with operant conditioning.

Garbage Can

A metaphor in organizational studies describing decision-making in organized anarchies where decisions are made randomly.

Principle Of Belongness

An aspect of learning theory suggesting that items or ideas that are perceived as belonging together are more easily remembered.