Exploratory Research Includes

question 75

Multiple Choice

Exploratory research includes:

• A) examining cause-and-effect relationships.
• B) depth interviews and projective techniques.
• C) gathering hard numbers.
• D) measuring people's involuntary physical responses.
• E) measuring responses to advertising.

---

Definitions:

Central Route

Part of the Elaboration Likelihood Model of persuasion, it involves thoughtful consideration of the arguments presented.

Postdecisional Dissonance

The psychological discomfort experienced after making a difficult decision, often leading to regret or rationalization of the choice made.

Social Psychology

The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Episodic Memory

A form of long-term memory that is concerned with the recall of particular occurrences, settings, and personal experiences.