Spending on Mobile Ads Is Expected to Grow 80% from $1.45

question 23

True/False

Spending on mobile ads is expected to grow 80% from $1.45 billion in 2011 to $2.61 billion in 2012.

---

Definitions:

IPO

Stands for Initial Public Offering, which is the process by which a private company can go public by sale of its stocks to the general public.

Customer Value Proposition

is a business or marketing statement that describes why a customer should buy a product or use a service, outlining the unique value the product or service provides.

Multisided Markets

Platforms or marketplaces that connect two or more distinct but interdependent groups of customers, benefiting from indirect network effects.

Infrastructure

The fundamental physical and organizational structures and facilities needed for the operation of a society or enterprise.