Good Public Relations Efforts

question 162

Multiple Choice

Good public relations efforts:

• A)keep all negative accusations from being written.
• B)are defined by national awards.
• C)can help a firm create rapport with its customers.
• D)are hired outside of the firm.
• E)involve running contests and games to keep customers engaged.

Understand the role and functions of Institutional Review Boards (IRBs) in psychological research.

Analyze a developmental issue from a visual perspective and differentiate it from similar perspectives.

Understand the concepts of reliability and validity in research and their importance for scientific inquiry.

Understand the influence of religious beliefs on personal and societal values.

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Definitions:

Dependent Variable

In research, the variable that is being measured or tested to see how it is affected by changes in another variable (the independent variable).

Independent Variable

The variable in an experimental study that is manipulated by the researcher to investigate its effect on the dependent variable.

Control Variable

A variable that is kept constant during a scientific experiment to ensure that the effect of the independent variable on the dependent variable is observed without interference.

Hypothetical Variable

A variable conceived by researchers to explain behaviors observed in their studies, but not directly observable or measurable itself.