World of Mouth

question 21

Multiple Choice

World of mouth:

• A) involves loyalty programs.
• B) has a powerful influence on purchasing decisions.
• C) refers to the degree to which a customer habitually buys a product.
• D) refers to the degree to which a customer likes a brand.
• E) solicits personal information.

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Definitions:

Cleaning Service

A company or service provided by workers who perform cleaning tasks for residential or commercial spaces.

Variable Cost Percentage

The ratio of variable costs to sales, used to assess how costs change in relation to changes in a business's sales volume.

Fixed Costs

Costs that do not fluctuate with the level of production or sales, such as rent, insurance, and salaries.

Sales Dollars

The total monetary value of sales transactions completed within a specific period.