World of Mouth

question 21

Multiple Choice

World of mouth:

• A) involves loyalty programs.
• B) has a powerful influence on purchasing decisions.
• C) refers to the degree to which a customer habitually buys a product.
• D) refers to the degree to which a customer likes a brand.
• E) solicits personal information.

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Definitions:

Stressor

Any stimulus or event that causes stress to an organism, potentially triggering a physical or psychological response.

Gambling

The act of wagering money or goods on the outcome of an event with an uncertain result with the primary intent of winning additional resources.

Optimism

A tendency to maintain a positive outlook and expect the most favorable outcome in situations.

Stressors

Various physical or psychological factors that cause stress to an individual, potentially impacting health and wellbeing.