Examlex
List some factors a marketing audit should assess.
Master Budget
A document that integrates all the estimates from the different departments to establish guidelines and benchmarks for the whole organization.
Favorable Variance
A financial term indicating that actual spending was less than budgeted amounts, or revenue was higher than expected.
Fixed Overhead
Refers to the regular, static expenses of operating a business that are not affected by changes in production volume or sales.
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