The "Sour Grapes" Rationalization and the "Sweet Lemons" Rationalization That

question 383

Multiple Choice

The "sour grapes" rationalization and the "sweet lemons" rationalization that occur after a person has made a choice between two relatively equal alternatives are examples of _____ in action.

• A) the fundamental attribution error
• B) the stereotype threat
• C) the hindsight bias
• D) cognitive dissonance

Understand the principles of depth-of-processing in enhancing memory retention.

Identify the role of imagery and mental placement in facilitating memory recall.

Comprehend the neurological basis of memory and the distribution of memory traces within the brain.

Understand the concept of marginal and average products of labor and their relationship to labor productivity.

---

Definitions:

SPIN Approach

A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to better understand customer needs.

Bookstore Owner

An individual or entity that owns and operates a retail establishment selling books.

Direct Question

A straightforward inquiry that seeks a specific piece of information or a direct response from the person being asked.

Need-Payoff Question

A question asked by a salesperson to help a potential customer realize the value and benefits of a product, leading to their own conclusion that the product can satisfy their needs.